FEATURED POSTA Marketing Head role needs to report into a Business Head role. Any organization where it says Sales & Marketing Head or where Marketing maps into Sales is not worth its name. No two ways about it. And offering fancy titles and finally saying CMO reports to CSO, or Head of Marketing reports to Sales
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Mapping Marketing Matters!04 October 2024 MarketingA Marketing Head role needs to report into a Business Head role. Any organization where it says Sales & Marketing Head or where Marketing maps into Sales is not worth its name. No two ways about it. And offering fancy titles and finally saying CMO reports to CSO, or Head of Marketing reports to Sales
The Responsibility Dilemma30 January 2024 MarketingRaj was given the responsibility of running a campaign by his manager Sam.Raj was not given authority over the budget, agencies, or to participate in strategy, or being empowered to make his own decisions as part of executing on his responsibilities. Campaign runs for two quarters.The campaign failed.Raj was held responsible.What went wrong?No authority, but
Don’t be Headless when the world goes Cookieless!15 December 2023 MarketingApologies, the headline was to catch your attention. What I mean is, in 2024, Google is planning to move away from supporting third party (maybe second party too) cookies. How will this impact advertisers?Let’s consider these statistics:5.3 billion internet users61% market share for chromeGoogle’s implementation will mean 1% chrome users going cookieless in Q1 2024This
